Hotel marketing is the need of the hour, no matter how many stupendous amenities your hotel provides in comparison to others. When it comes to establishing yourself as a major brand despite the very famous Airbnb or other online portals, your marketing strategy should be peculiar enough to make you stand out and attract a large audience. There are a ton of innovative hotel marketing ideas that can help you achieve your goals and substantiate yourself as a sensation.
This technological age has made it rather important to stay up to the latest trends and let go of the old school ways of hotel marketing. Listing your hotel on the online platform is not enough, you need to have a much worthy online presence where the customers can actually have an insight into your services, hospitality and other amenities. It’s not just about having a nice room but way more than that. Your marketing team should be quick-witted enough to land your hotel in the top charts according to all the latest social media norms and trends.
Here are some of the innovative hotel marketing ideas that you can consider in the coming year in order to give yourself a competitive edge:
1. Utilizing the Power of Social Media
Fostering relationships beforehand with the customers and handling their queries in a timely fashion totally overshadow every other effort you have put to your business. Direct communication is the key and social media is the ultimate tool that can help you with that. All you need to do is get your digital marketing team to set up hotel accounts and manage all the users. Running Facebook and other social media advertising campaigns can give you an insight to the customer needs while also help you generate leads in order to run e-mail campaigns which are way more powerful in targeting the audience than other tactics. Creating social media handles that actually helps why your hotel is the best helps a lot and your handles leading to direct and faster booking is what innovation really is.
2. Initializing a Loyalty Program
Going all the way for your most loyal customers is the ultimate way to ensure the revenue and their loyalty. Generating loyalty programs for the customers with a hoard of additional perks can help you guarantee business as well keep the anticipation alive in the customers. All you need is to develop your business application and ask your loyal customers to use that for further bookings in order to get discounts, deals and much more through simple notifications from time to time. You can generate press releases on your app and list out the various perks the customers can get through simple subscription. Initializing a loyalty program is one of the best innovative hotel marketing ideas you can consider for being on top of the list. The loyal customers expect more and it’s your duty to offer the same so as to maintain a steady relationship and increase your revenues and moreover who don’t like the additional perks?
3. Virtual Tour of Your Hotel
A picture speaks a thousand words while a video actually offers you a virtual reality. A simple video of the hotel rooms, the lobbies, the staff and the various amenities can offer the customers an insight on what they will be stepping into and whether the room is up to the mark of their expectations. A virtual tour can allow the customers to let go of the doubt they have regarding the room, its size, the amenities or any other thing. It is the perfect way to leave a long lasting impression and actually care about your customers, besides it takes only a few hours to get a well-groomed video and doesn’t require many funds. Letting your customers know what they are getting into is one of the few important innovative hotel marketing ideas that every hotel must consider.
4. Regular Blog Updates
In order to engage the customers, what’s better than an individual hotel blog that offers everyone an insight to the hotel, the neighbouring places, the hip hang out joints, the fine dine- in restaurants, the delicacies or the local culture. All you need is to keep the ideas rolling in and never run out of good content. Add perfect location photographs, sightseeing locations to your blog, add on the customer testimonials or diary entries so as to bag more customers in future. You can also add travelling tips, the weather conditions for different months, detailed wardrobe specifications according to the weather and so much more. All you need is to keep the content up to date and engage customers in what you have to offer besides the perfect location, making it one of the innovative hotel marketing ideas when you need instant recognition and maintain your position. Adding onto to your hotel’s history is always a good start while making sure that the page can be translated into various languages for better understanding.
5. Request User Reviews
In this mobile age, there isn’t anything that goes beyond customer reviews. They are the one thing that can make or destroy your reputation for good. A good customer review can help you build an image as a brand that offers everything up to the mark. It allows you to bag new customers through increased popularity. If you offer your customers with good hospitality and various other amenities promised, you are bound to get good reviews. Moreover, for immediate advertising, you can hire a digital marketing team for handling your social media accounts and get good reviews in order to climb up the charts.
6. Out of the Box Content
Having a user-friendly website is one of the innovative hotel marketing ideas that a good hotel must consider that can in turn, help you land a variety of customers. A website where a user can learn everything about your property, the rooms, the amenities, the location, the tariff and so much more. List your website on the local listing guide and be the traveller guide for your customers. Customers always appreciate an improvised and pre-planned trip for them. All you do is to write a nice content that offers all and the users just have to pay. Content marketing helps a great deal to bag new customers. Creating content and articles that land on the first page of SERPs can attract major customers.
7. Special Deals for Group Events
There shouldn’t be any lack of effort from your side when it comes to marketing strategies. You can offer various deals for group, family or social events in order to gain more revenue through customers. List various offers to companies like in the form of e-mails or postcards and have them look at your special deals. You can include some complimentary services to your guests such as free additional rooms, or drinks. The office staff for off-site meeting always need some meeting rooms away from the employees or a space to think. You can also lend your halls for an intimate wedding and include discounted deals for loyal customers.
8. Sight-Seeing and Local History
One of the simplest ways to engage customers and to ensure returns is to make them aware of the interesting facts about the hotel’s history, its artefacts and how it is different from others. Hire an employee to give the customers an insider review and tips online so as to satisfy them in the manner they want. Use social media to pin various interesting pictures of the sight-seeing locations or the fine dining in restaurants and offers the customers that as free add-ons in exchange for bookings. Engaging the customers with the history of the place and making them see how you are better than the others is one of the few important innovative hotel marketing ideas.
9. Promote Local Culture and Delicacies
There are some tourists that demand modern luxuries while there are others that demand something out of the box, something that shrieks authentic. Making a hotel that actually represents the local history of the place while at the same time offers every modern amenity is one of the best ideas. You can list up your hotel at local listing sites that offer authentic delicacies of the place. Users actually search for places where they can get these kinds of unique experiences.
10. Increase Visibility Through Digital Marketing
Something 2018 has taught us is that you can’t underestimate the power of technology and social media. People are always searching the internet for every single thing they need, going through the reviews, going through the websites and analyzing everything. So in order to have maximum customers for your hotel, you need to be listed or available everywhere on the internet. Have your digital marketing team runs various social media campaigns, PPC campaigns or Search Engine Optimization for your blog or website so as to make you invincible over the internet and dominate the others. Implementing the latest Digital Marketing techniques is one of the few important innovative hotel marketing ideas that every hotel must consider in order to rank high among the competitors.